Gamehaus partnered with MAF to boost its presence in new markets and acquire new, high-quality players. Leveraging MAF’s Play2Earn for multiple hit titles, they achieved a +5% MAU lift in the US, +15% D7 ROAS, and a +30% boost in retention.
%
D7 ROAS
%
Retention
%
MAU (USA)
Background
Gamehaus is a technology-driven global mobile game publisher dedicated to bridging creative studios and players worldwide. With a portfolio spanning mid-core and casual games, Gamehaus delivers full-stack publishing support across market insights, user growth, live-ops, data analytics and monetization optimization. With a vision to be the go-to partner for creative teams, the company specializes in combining global publishing reach with AI- and data-powered solutions to help partners build lasting success
Challenges
Breaking Into New Markets
Over the past years, Gamehaus has earned strong recognition and popularity across Asia. But reaching the same popularity in Tier-1 markets beyond Asia wasn’t easy. It wasn’t just a matter of campaign localizations, but of showing up in the right space, at the right time.
.
High-Quality Players in the US
While acquiring new players and increasing the number of downloads is important, Gamehaus didn’t want to stop there. They were looking for high-quality players in Tier-1 markets, like the US, where long-term engagement and revenue potential are higher.
Solution
Rewarded Advertising
Gamehaus needed a solution that could drive not only expansion into new markets but also attract players who would stay engaged over time. Traditional UA formats weren’t enough to meet both goals, so MAF introduced their innovative ad format, Play2Earn. This innovative ad format rewards players for the time spent playing, so it’s perfect for acquiring high-quality users.
Results
Across all five Gamehaus titles that adopted MAF’s solution, the impact was immediately visible. On average, the games recorded a +15% increase in D7 ROAS, a +30% boost in retention, and a +5% rise in MAU in the US. Play2Earn encouraged users to engage, while MAF’s network of publishers ensured that Gamehaus reached exactly the kind of players they were aiming for.
%
D7 ROAS
%
Retention
%