Klink Finance partnered with MAF to expand its selection of high-quality offers and unlock incremental revenue. After integrating the MyChips offerwall, Klink Finance achieved a 32% increase in incremental revenue and a 200% uplift in ARPDAU.
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Offers completed
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ARPDAU
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Incremental revenue
Background
Klink Finance is a global online platform that lets users earn rewards by completing tasks and playing games. Designed to turn everyday digital activity into tangible value, Klink Finance is trusted by a global community of finance and mobile gaming enthusiasts.
Challenges
Limited selection
Klink Finance aims to provide its users with a broad selection of high-quality offers. To keep users engaged, the offer mix must be large enough to prevent boredom and diverse enough to match different interests and preferences. Until now, Klink Finance has faced challenges in finding a partner able to consistently deliver a wide and varied offer selection that meets these requirements.
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Communication gap
At the same time, Klink Finance was looking for a partner it could work with closely on a daily basis. The challenge was to find a trusted partner that combined a broad offer selection with reliable, hands-on collaboration and provided reliable customer support that users could turn to whenever issues came up.
Solution
To expand and diversify its offer selection with a reliable partner, Klink Finance partnered with MAF to launch MyChips within its app. MyChips is a rewarded offerwall known for hosting top-performing offers from MAF’s in-house game publisher, Ciao Games, alongside a curated network of partner advertisers, available exclusively through the MyChips wall. It also includes innovative ad formats such as Play2Earn, which rewards users for the time they spend playing games. Following the launch, MyChips delivered strong results. Klink Finance users completed 32.5% more offers, driving a 200% ARPDAU uplift to date. Alongside higher engagement and retention, the platform recorded a 35% increase in incremental revenue. These results reflect both the added value of MyChips’ offer selection and the close, hands-on collaboration between the Klink Finance and MAF teams.
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Offers completed
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ARPDAU
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Incremental revenue
“Since integrating the MyChips offerwall, we’ve seen a clear increase in ARPDAU. Beyond performance, the team has been extremely proactive in supporting our needs. We regularly receive positive feedback from our users about MyChips’ customer support, which is crucial for us as user experience is our top priority.
From handling missing rewards and offering suggestions to exclusive campaigns, live ops, and one-on-one strategic support, the collaboration truly feels like a partnership.”
