After launching the MyChips offerwall, KAUCHE quickly saw strong results driven by its wide variety of game-based missions. The first month already set a new revenue high.
With additional initiatives introduced later on, performance continued to grow, ultimately surpassing the revenue of the launch month.
Background
Company
KAUCHE is a leading social commerce company in Japan. Since their launch in 2020, they have surpassed 5 million app downloads and are currently a Series C startup, redefining the future of e-commerce through gamification. Unlike traditional e-commerce platforms, KAUCHE focuses on discovery and engagement. The app creates reasons for users to open it even before they have a purchase in mind.
Kauche Farm
One of its standout features is KAUCHE FARM, an in-app game where users can grow virtual vegetables and receive the real produce at home once they are harvested. This gamified experience encourages users to return regularly. While engaging with the app, users can browse curated products and discover new items, making the experience feel more like online window shopping than traditional e-commerce.
Challenges
Creating engaging experiences for users>
A key strength of KAUCHE is its focus on creating genuinely positive experiences within the app. Many of its features are designed to help users connect, interact, and have fun together, reinforcing the platform’s community-driven approach. As the product evolved, the team continuously looked for new ways to add engaging activities that would keep users returning to the app.
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Offerwall performance and audience fit
KAUCHE had already integrated two offerwalls to provide extra value. However, the available offers did not fully align with the interests of KAUCHE’s audience. A large portion of the app’s users show a strong interest in mobile games. To better serve their users and strengthen engagement, KAUCHE began looking for an additional offerwall solution that could offer a wider variety of mobile game missions.
Solution
After launching MyChips in August, KAUCHE quickly saw strong performance. The first month already delivered the highest revenue up to that point, confirming strong user interest in the new offerwall. Later, in January, the teams introduced additional initiatives that pushed performance even further, surpassing the revenue of the launch month.
One of the main drivers was the large variety of game-based missions available through MyChips that did not significantly overlap with those from the two existing offerwalls, allowing KAUCHE to expand its offer variety without creating confusion for their users.
Further optimization initiatives also contributed to the results. KAUCHE ran a reward multiplier campaign where users could earn double rewards on MyChips missions, significantly increasing participation. The MyChips team also suggested implementing device ID integration, allowing users who enable tracking to receive more personalized offer recommendations. This shift from random to more tailored offers improved relevance and engagement.
Beyond performance, KAUCHE also benefited from the strategic support of the MyChips team, which provided data-driven recommendations and insights from international markets to help identify new optimization opportunities and accelerate growth.
“What we appreciate about MyChips is the data-driven proposals. Instead of generic suggestions, they bring concrete ideas backed by case studies and performance data from both Japan and overseas. The initial performance after introducing MyChips was very impactful. Even several months after launch, the performance continues to exceed the results of the first month.“
