Hyper Hippo achieved sustainable growth for its title AdVenture Communist with MAF’s Play2Earn. Through rewarded campaigns, Hyper Hippo acquired high-quality users that matched its strong existing player base. The result was a 32% higher ROAS compared to other channels and a 19% uplift in D30 retention..
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Background
Founded in 2012 in Canada, Hyper Hippo is a mobile game developer known for hit titles such as AdVenture Ages, Vacation Tycoon, and Gungeon Dwarves. With over 80 million lifetime downloads across its portfolio and accolades including Google Play Editor’s Choice, Hyper Hippo reaches players worldwide.
Challenges
Adventure Communist
KOriginally launched in 2017, AdVenture Communist is one of Hyper Hippo’s well-established titles. Nearly a decade after launch, the team stood for the challenge to create new, sustainable growth opportunities for this mature game in an increasingly oversaturated market.
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Quality Players
AdVenture Communist is known for attracting quality players. The title delivers more than double the long-term retention compared to industry benchmarks, setting a high standard for user quality. As Hyper Hippo looked for new growth opportunities, the priority was not just scale, but finding new users who matched the quality of its existing player base.
Solution
Hyper Hippo looked for a reliable partner to support the growth challenge it faced and got supported by SuperScale, a mobile game growth company. As an external growth team with strong experience in gaming UA, SuperScale recognized the value of rewarded advertising and sought a partner known for delivering long-term results.
MAF stood out thanks to its strong presence in leading industry indexes, prompting SuperScale to connect with the team.
Through this collaboration, Hyper Hippo was introduced to MAF’s event-based rewarded ad units and its Play2Earn format, which rewards users based on time spent engaging with a game rather than installs alone. Designed to drive sustained engagement, Play2Earn aligned perfectly with Hyper Hippo’s long-term ROAS strategy, marking the start of a new partnership.
The results quickly followed. Play2Earn delivered strong retention rates, confirming the high quality of players acquired. This long-term engagement translated directly into improved revenue and LTV, with ROAS performing 32% higher than other channels. In addition, Play2Earn users showed a 19% uplift in D30 retention.
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ROAS
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Retention D30
“At SuperScale, we help studios scale sustainably by combining the right tools and partners. For Hyper Hippo and AdVenture Communist, enabling access to MAF’s Play2Earn rewarded format drove high-quality growth. This collaboration shows how aligned technology and service providers can help mature games continue to thrive.“
