Moppy integrated the MyChips offerwall and saw a significant boost in revenue, user engagement, and new unique users. With its innovative ad format Play2Earn, MyChips brought Moppy a 4x revenue increase and a significant increase in time spent on their app and website.
Revenue growth
%
Unique user growth
Background
Company
Moppy is a GPT service available through a website and an app. It allows users to earn redeemable points by interacting with other apps and websites via Moppy. Today, Moppy has a total of 12 million users, making it the number one GPT site in Japan by the number of users. Moreover, the app has been downloaded by over 4.7 million users.
Challenges
Engaging users for during their free time
As Moppy grows rapidly, this highlights the need for discovering new methods to engage their users for a longer time period.
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Growing their offer selection
While exploring new possibilities, Moppy emphasized the need for a wider selection of offers to avoid the risk of cannibalizing the current offerwalls. This had been a challenge in the past due to the overlap in offers between the offerwalls.
Solution
MyChips
MyChips is a popular web and in-app offerwall that provides users with various ways to earn rewards, creating a valuable revenue stream for publishers. Moppy chose MyChips for its innovative Play2Earn (P2E) ad format. With P2E campaigns, users earn points based on their engagement and playstyle rather than completing specific tasks.
Additionally, MyChips offers a completely new range of options, complementing other offerwalls instead of cannibalizing their offers and reducing their revenue.
Revenue growth
%
