GeoSmile increased user retention and revenue by integrating the MyChips offerwall. The solution provided iOS users with more earning opportunities, leading to a 20% revenue boost and 1.5x growth in offerwall users.
New Offerwall Users
%
Revenue Growth
Background
Company
GeoTechnologies, a leading map company, launched TRIMA in 2020, an M2E app rewarding users for movement. The app quickly gained 20 million+ downloads and over 500,000 MAUs in Japan. In February 2023, they introduced GeoSmile, the global version, now exceeding 800,000 downloads and mainly popular in the U.S.
Challenges
Daily Active Users
To grow their daily active users, GeoSmile implemented offerwalls, allowing users to earn rewards by discovering new apps. However, their initial choices offered mainly Android focussed campaigns, leaving 70% of their users (iOS) without reward opportunities.
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Scaling iOS Engagement
To maintain engagement and maximize revenue, GeoSmile needed a solution that catered to both Android and iOS users.
Solution
New Partnerships
Seeking a better offerwall partner, GeoTechnologies discovered MyChips, MAF’s offerwall solution. By integrating MyChips, GeoSmile was able to provide its users with a diverse selection of iOS offers, improving engagement and monetization.
As soon as the offerwall went live, GeoSmile’s users quickly adopted it, and the engagement rate increased by 1.5 times. This spike in engagement translated into a +20% rise in incremental app revenue.With MyChips, GeoSmile successfully expanded its rewards system, resulting in a clear improvement in user activity and overall engagement.
New Offerwall users
%
Revenue Growth
“MyChips integration brought in high-quality iOS offers, creating a new earning experience for users while significantly boosting our overall revenue. We see MyChips as a powerful tool for increasing user engagement and driving sustained growth.”