Fumb Games partnered with MAF and saw a significant increase in daily active users for their top title Bitcoin Miner. The campaigns also fueled a rise in game installs in Japan, Australia, and Canada.
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Daily active users
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ROAS
New countries
Background
Company
Fumb Games, a UK-based mobile game developer and publisher founded in 2016, has built a reputation for creating innovative and engaging titles. Their portfolio includes popular idle games like Blacksmith, Merge Monsters, and Bitcoin Miner. They have recently reached a milestone of 15 million worldwide downloads.
Challenges
Scaling Loyalty Players
Fumb Games faces the challenges of the highly competitive mobile gaming market and rising UA costs. They aim to scale their flagship game, Bitcoin Miner, in Tier 1 markets to attract engaged and loyal players with strong long-term retention.
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Breaking into New Markets
Beyond growth in established markets, they aspire to expand into emerging markets, exploring untapped opportunities. This includes navigating localization challenges to ensure their game resonates with new audiences.
Solution
MyChips
Fumb Games partnered with MAF to overcome these challenges, using MyChips, MAF’s discovery-based advertising solution known for engaging ad formats and attracting high-quality users.
MAF’s UA strategy delivered impressive results. Bitcoin Miner expanded into three new markets—Japan, Australia, and Canada—while achieving strong performance in the US, a key T1 market.
The campaigns maintained a ROAS above 100%, proving their profitability, and boosted daily active users by 116%.
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Daily active users
New countries
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ROAS
“MAF has been a joy to work with. Great account management, really nice people, great quality, and is growing. I look forward to working with them in the years to come.”
