ANA X partnered with MAF to improve monetization for its lifestyle and mobility app ANA Pocket By integrating the MyChips offerwall, the team exceeded its revenue goal by 45%, achieving a 145% target progress rate. The integration also improved user engagement and satisfaction, turning ANA Pocket into a more rewarding experience.
%
Revenue Target
Background
Company
ANA X is the platform business company of the Japanese airline ANA Group. Its app ANA Pocket allows users to collect points through their daily movements and exchange them for ANA miles, partner points, or coupons. Designed to make every trip meaningful, ANA Pocket has become a popular lifestyle companion for users across Japan..
Challenges
UX Balance
With advertising and paid memberships as its two main revenue pillars, ANA X faced a common challenge: increasing ad revenue often risked reducing overall UX quality. The team sought a solution that could balance profitability with entertainment value, giving users more control over their in-app experience.
.
Monetization Gap
Within that context, offerwalls were seen as a smart way to boost revenue, and the first partners were added. However, monetization through these partners was falling short of expectations. The company needed a way to build a stronger short-term revenue stream without compromising user experience.
Solution
In May 2025, ANA X introduced MyChips to ANA Pocket as a new offerwall solution. MyChips provided users with a fresh, game-like experience under the “Game Bonus” section, where they could choose offers they enjoyed and earn points through engagement.
MAF supported the implementation with detailed revenue simulations and DAU-based forecasts, helping ANA X confidently pass internal approvals. MyChips’ clear UX design made it easy for users to navigate, motivating them to stay active in the app while improving overall satisfaction.
The integration exceeded expectations, delivering 145% of the target revenue and quickly becoming a key new income source. Users embraced the feature, spending more time in the app and interacting with a wider variety of offers.
%
Revenue Target
“MyChips stands out with its clear UI and engaging offers. It fits our users perfectly, boosting satisfaction and monetization. We reached 145% of our revenue goal, and it’s now a key income driver for ANA Pocket. We truly appreciate MAF’s proactive and reliable support throughout the entire process.”
