ActionFit combats it’s iOS challenges and expands its high-quality iOS user base with MAF’s innovative Play2Earn ad format. The result: a remarkable Day 30 ROAS of 65% and 18% more in-app purchases.
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Background
Company
ActionFit is a South Korean mobile game developer and publisher founded in 2020. While in-house development only kicked off in 2023, their portfolio has already grown to 50+ titles spanning hyper-casual to mid-core genres. With 30 million downloads worldwide, Actionfit’s top-performing games include Block Ocean Puzzle, Box Cat Jam, and Jewels Atlantis.
Challenges
Strong Head Start
After a strong start with profitability and 2–3x YoY revenue growth, ActionFit explored new ways to scale its portfolio globally, with a focus on acquiring high-quality users.
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iOS Users Didn’t Come Easy
In the rewarded traffic space, achieving both strong volume and ROAS on iOS is difficult. Apple’s SKAN framework and strict policies around rewarded ads limit the effectiveness and measurability of traditional UA strategies on the platform.
Solution
Play2Earn for iOS
Looking to overcome their iOS user acquisition challenges, ActionFit discovered MAF’s innovative ad format: Play2Earn. This unique UA solution rewards users based on the time they spend playing newly discovered games and it’s the only format of its kind available on iOS. Known for driving strong engagement and increasing LTV, Play2Earn quickly proved to be the solution ActionFit needed to scale effectively on iOS.
Quality iOS Users
Since launching their campaigns, ActionFit successfully reached the high-quality iOS audience they were targeting. Users acquired through Play2Earn delivered a remarkable 36% ROAS by Day 7 and a 19% retention rate, with long-term value reflected in an impressive 65% ROAS by Day 30. The superior quality of iOS users was further confirmed by in-app purchase rates, which were 18% higher than those of Android users.
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IAP iOS
We faced several challenges with our iOS campaigns, and MAF’s P2E product proved to be a true turning point. It helped us pinpoint the issues and quickly improve both performance and efficiency. Their fast, transparent, and supportive communication built immediate trust. We’re excited to keep growing this partnership and drive even greater results together.
