707 INTERACTIVE partnered with MAF to expand into new markets and go after quality players. Using the unique rewarded ad format, Play2Earn, MAF designed a UA campaign targeted at global reach. The results? +4% player growth and a +288% increase in D7 retention.
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Players (worldwide)
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Players (Japan)
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D7 Retention
Background
Company
707 INTERACTIVE is a mobile game publisher. Its portfolio includes Casual match-3, horror and escape games, and puzzle games. One of its key releases is Nonogram Jigsaw – Logic Puzzle, a hybrid puzzle game that blends classic Nonogram (Picross/Griddlers/Hanjie/Paint by Numbers) mechanics with traditional jigsaw elements.
Challenges
Going Global
707 INTERACTIVE wanted to expand into new countries, with a focus on the APAC region. But entering new markets without local insights wasn’t easy. To succeed, the team needed a deeper understanding of regional trends and adapt its UA strategy accordingly.
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Long-term Engagement
While reaching players in new regions was the first step, the real goal was sustainable growth. 707 INTERACTIVE needed not just volume from new GEOs, but quality users who would stay beyond the first few days. A challenge they had faced in previous UA campaigns.
Solution
Play2Earn
707 INTERACTIVE partnered with MAF and tested its unique rewarded ad format, Play2Earn. This format is part of MAF’s offerwall, MyChips. Since it rewards players for the time spent playing rather than individual tasks, it’s perfect for going after high-quality players.
Play2Earn confirmed to be the right choice. With a positive impact on both growth and engagement, MAF’s ad format was able to attract a steady stream of engaged players.Nonogram Jigsaw grew its global audience by +4%, with a peak of +22% volume growth in Japan. Retention followed the same trend, with D7 retention up by +288%.
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D7 Retention
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Players (Global)
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