2025 just ended, and you’re curious about last year’s top mobile games?
We’ve got you covered!
In this article, you’ll find the lists of the most downloaded and top-grossing games of 2025, and a special focus on casual, hypercasual and midcore charts.
The data in this article was gathered using the premium version of the AppMagic tool. When we talk about revenue, AppMagic only reports the revenue coming from IAPs. Data for in-app advertising is not available.
Downloads
Here are the top downloaded mobile games of 2025, considering all categories:
- Block Blast!, 368.283.636
- Roblox, 294.548.042
- Free Fire: Winterlands, 287.009.305
- Subway Surfers, 190.754.627
- Pizza Ready!, 166.443.793
- Ludo King, 150.748.583
- Vita Mahjong, 125.711.798
- My Talking Tom 2: Pet Game, 122.289.746
- Hole.io, 121.437.589
- PUBG MOBILE, 115.494.642
For the second year in a row, Block Blast has been the most downloaded game of the year.
The Tetris-inspired game is sitting at the top of the chart with over 366 million downloads. In 2024, it had 222 million downloads, so there has been a +65.7% increase YoY.
Many other titles are also similar to last year’s top downloads, but what strikes the most is Subway Surfers, which still gets a spot in the top 10 even after 14 years since its first release!
Revenue
And looking at revenue, below are the top-grossing mobile games of 2025, considering all genres:
- Honor of Kings, $1.683.911.252
- Last War: Survival, $1.573.337.948
- Roblox, $1.450.146.387
- Whiteout Survival, $1.401.542.915
- Royal Match, $1.374.587.444
- MONOPOLY GO!, $1.360.776.303
- PUBG MOBILE, $1.123.292.746
- Candy Crush Saga, $1.011.009.231
- Pokémon TCG Pocket, $677.353.575
- Coin Master, $650.648.450
Honor of Kings, developed by Chinese publisher Tencent, has surpassed the other titles and become n.1 top-grossing title of 2025, with almost $1.7 billion in revenue.
According to AppMagic data, the game has been one of the top 10 top-grossing mobile games for years now, and it doesn’t show signs of slowing down. Since its launch in 2015, the game has earned over $13 billion from IAPs only.
And what’s even more interesting is that Honor of Kings is n.89 for downloads, so we can assume that the game was able to capture highly-motivated and high-spending players.
A similar thing has happened for Last War: Survival, developed by Funfly, which is n.2 for revenue but n. 44 for downloads.
There isn’t always a correlation between the number of downloads and the revenue a game generates.
For example, MONOPOLY GO!, which is n.6 for revenue, isn’t even in the top 100 of the most downloaded games, looking at AppMagic data.
Casual Games
Downloads
- Block Blast!, 368.283.636
- Subway Surfers, 190.754.627
- Ludo King®, 150.750.424
- Vita Mahjong, 125.711.798
- My Talking Tom 2: Pet Game, 122.289.746
- 8 Ball Pool, 112.653.825
- Candy Crush Saga, 111.400.948
- Tile Explorer – Triple Match, 95.451.196
- Tile Club – Match Puzzle Game, 88.287.066
- Geometry Dash Lite, 85.889.625
Puzzle games dominate the Casual game chart, with Block Blast!, Vita Mahjong, Candy Crush Saga, Tile Explorer, and Tile Club all belonging to this subgenre.
Other genres in the top downloaded casual games of 2025 are Arcade, Simulation, Sports and Board.
Overall, the success of puzzle games aligns with the current trend of mobile gaming.
According to the State of Mobile Gaming 2025 by Sensor Tower, puzzle games dominated this year’s downloads in every country.
Revenue
- Royal Match, $1.374.587.444
- MONOPOLY GO!, $1.360.776.303
- Candy Crush Saga, $1.011.009.231
- Coin Master, $650.648.450
- Gossip Harbor®: Merge & Story, $549.998.919
- Township, $406.117.862
- Gardenscapes, $396.407.424
- Toon Blast, $296.747.963
- Homescapes: Match 3 Games, $277.563.489
- Fishdom, $254.446.684
The success of puzzle games is confirmed also among the top-grossing games of 2025: Royal Match, Candy Crush Saga, Toon Blast, Homescapes, Fishdom.
Interestingly, Playrix, the Irish studio known for their fake-ads campaigns, owns 4 out of these 10 top-grossing casual games: Township, Gardenscapes, Homescapes and Fishdom.
Hypercasual
Downloads
- Pizza Ready!, 166.443.793
- Hole.io, 121.437.708
- Snake Clash!, 104.065.857
- Paper.io 2, 102.443.932
- Mini Games: Brainrot Challenge, 93.402.550
- Magic Tiles 3™ – Piano Game, 85.746.086
- Mob Control, 85.158.571
- Worms Zone.io – Hungry Snake, 82.212.452
- Bridge Race, 79.518.775
- Car Race, 79.393.714
4 out of the 10 most downloaded hypercasual games of 2025 are .io games: Hole.io, Paper.io 2, Snake Clash!, Worms Zone .io.
These games are usually simple, fast-paced, and multiplayer, where players compete in real time inside a shared arena.
In general, all the games in this chart are characterized by simple mechanics and straightforward onboarding.
Revenue
- Color Block Jam, $107.324.083
- Screwdom, $75.410.251
- All in Hole: Black Hole Games, $68.980.131
- Pocket Champs: 3D Racing Games, $29.973.735
- Mob Control, $23.476.685
- Hole People, $16.853.002
- Knit Out, $15.341.052
- 球球大作战, $14.570.864
- Pixel Flow!, $13.077.132
- Bus Escape: Traffic Jam, $12.689.790
The revenue chart, however, tells a slightly different story.
Color Block Jam, Screwdom, and All in Hole: Black Hole Games top the list and these games lean more into puzzle mechanics.
These are more hybrid-casual games, meaning they combine simple hyper-casual core gameplay with more complex gaming elements.
Mob Control is another hybrid-casual title, and it’s the only title to appear on both charts, showing that it is possible to combine mass appeal with strong IAP monetization.
Midcore
Downloads
- Roblox, 294.548.042
- Free Fire: Winterlands, 287.009.305
- PUBG MOBILE, 115.494.642
- EA SPORTS FC™ Mobile Soccer, 108.151.194
- Mobile Legends: Bang Bang.US, 100.841.326
- FPS Strike Ops: Modern Arena, 99.433.661
- Extreme Car Driving Simulator, 97.361.555
- Football League 2026, 86.363.443
- Spider Fighter 3: Action Game, 82.260.281
- School Party Craft, 79.992.092
4 out of the 10 most downloaded midcore games of 2025 belong to the Shooter / Action category: Free Fire, PUBG Mobile, FPS Strike Ops, Spider Fighter 3.
Other categories worth mentioning are Sports and Sandbox / Simulation, with Roblox sitting in the top three for the 5th year in a row.
Revenue
- Honor of Kings, $1.683.911.252
- Last War: Survival, $1.573.337.948
- Roblox, $1.450.146.387
- Whiteout Survival, $1.401.542.915
- PUBG MOBILE, $1.123.292.746
- Pokémon TCG Pocket, $677.353.575
- Pokémon GO, $493.908.149
- Clash Royale, $452.736.583
- Kingshot, $448.458.020
- Honkai: Star Rail, $422.766.068
On the other hand, the most profitable subgenre for midcore games is MOBA, which includes Honor of Kings, Last War and Whiteout Survival.
MOBA stands for Multiplayer Online Battle Arenas, and it defines multiplayer games where two teams of players battle on a map to destroy the opposing team’s base.
This type of gameplay emphasizes strategy and teamwork, and since it can take a while to progress in the game, we understand why these games earn so much from IAPs.
In general, midcore games earn more from IAPs than casual or hypercasual games, because players are more likely to play for longer and, thus, also spend money in the game.
Top Grossing Publishers
Finally, let’s take a look at the highest-earning publishers of 2025:
- Tencent, China, $5.718.738.092
- Century Games Pte. Ltd., China, $2.051.857.611
- Scopely, Inc., United States, $1.632.360.633
- Dream Games, Turkey, $1.620.613.915
- FUNFLY PTE. LTD., Singapore, $1.596.878.886
- Roblox Corporation, United States, $1.450.146.387
- NetEase, China, $1.396.393.953
- Playrix, Ireland, $1.393.119.121
- King, Sweden, $1.296.223.417
- Supercell, Finland, $1.124.772.950
Tencent leads by a wide margin with over $5.7 billion in revenue, which is nearly triple that of the next publisher, Century Games.
But looking closely, we see that China dominates the list, with 3 out of the top 10 publishers being Chinese (Tencent, Century Games, NetEase).
At the same time, major publishers from other regions continue to shape the market.
US-based companies such as Scopely and Roblox Corporation remain among the top earners, while European publishers like Playrix (Ireland), King (Sweden), and Supercell (Finland), as well as Dream Games from Turkey, show that global success is not limited to one region.
However, the gap between Tencent and the rest highlights how concentrated mobile revenue has become.
Conclusion
And those were the top mobile games of 2025!
Did you find any surprises? Or were your predictions close to reality?
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