With over 137 million viewers, the Super Bowl is one of the biggest media moments of the year. But while fans cheer on their favorite team, their attention rarely stays on a single screen. From checking socials and messaging friends to playing mobile games, more than 80% of sports viewers use a second device while watching live events.
To capture this surge in mobile activity, MAF launched a Super Bowl Sunday tournament inside the MyChips offerwall, turning one of the year’s biggest media moments into a high-engagement LiveOps tournament.
What are MyChips Tournaments?
Tournaments are a gamified competition format exclusively available within the MyChips offerwall. Users compete on a live leaderboard based on their playtime in Play2Earn offers, adding a competitive layer and extra rewards to game discovery through the offerwall.
Players can track their ranking and potential winnings in real time, with prize pools reaching thousands of dollars. Tournaments drive longer play sessions, higher engagement, and increased offerwall activity across participating apps.
With the Super Bowl driving a major surge in mobile activity, it was the ideal moment to launch a dedicated tournament and help publishers maximize engagement and incremental revenue during one of the year’s biggest media events.
The Super Bowl Tournament Set-up
The Super Bowl LiveOps Tournament ran for 10 days, from February 1 to February 10. This timing allowed MyChips to build on the hype in the days leading up to the event while keeping the tournament live long enough to drive strong results.
As the Super Bowl attracts global attention, the tournament was launched worldwide. More than 15 publishers launched the tournament inside their apps, including Macadam, WeWard, and Ubisoft. Users could compete for a total prize pool of $15,000 fully funded by MyChips.
To make sure the tournament stood out, the MyChips offerwall was fully transformed with a Super Bowl theme. This visual takeover ensured the event didn’t go unnoticed and immediately put users in a competitive, game-day mindset.
Results
The Super Bowl Tournament delivered exactly what you’d hope for from one of the biggest sporting events of the year.
During the 10-day promotion, publishers saw a 40% increase in activity, as users spent more time playing to climb the leaderboard, highlighting the impact a well-timed LiveOps moment can have on user behavior.
Performance peaked during the tournament itself. Publishers recorded up to 80% higher revenue compared to normal periods, while eCPMs rose by an average of 27% across participating apps, making this the strongest-performing MyChips tournament to date.
The impact continued beyond the campaign window. Even after the tournament ended, users kept engaging with the offerwall, extending the benefits well beyond game day.
Looking Forward
The success of the Super Bowl Tournament shows what’s possible when LiveOps and offerwalls truly align with real-world moments. Timed around peak attention, tournaments inside MyChips can turn events into measurable engagement and revenue growth.
For apps monetizing with rewarded ads, this opens a new opportunity to generate incremental revenue through the MyChips offerwall, without any additional setup. The fully funded prize pools further drive user participation and engagement.
Building on this momentum, MyChips will continue launching tournaments around major peak periods throughout the year, ready to replicate and scale these results across more apps and audiences.
Your app can be part of the next tournament.
