Offerwalls Where You Don’t Expect Them

When you think of offerwalls, you probably picture two main destinations: mobile games and rewarded apps.

And honestly? You’re not wrong. That’s been the story for years.

But things are slowly changing.  

Today’s offerwalls are showing up well beyond the usual suspects.

Productivity apps are tying them to their freemium plans to allow users to unlock premium features. Travel apps are weaving them into loyalty programs to boost their loyalty programs.

In this article, we look at some of the most unexpected, yet effective, offerwall placements out there right now.

Can you guess where?

Why Offerwalls Work Beyond Gaming 

At their core, offerwalls solve one of the most universal problems in app monetization: What do you do with engaged users who simply won’t pay?

The mechanic is simple: users complete an action (download an app, reach a level, take a survey) in exchange for something valuable in return: in-app currency, premium features, loyalty points, etc. 

This creates three powerful outcomes:

• Non-intrusive monetization: you’re not forcing anyone to buy a premium plan, and you’re not bombarding users with ads either. Users choose to interact with the offerwall.
  
• Revenue from non-paying users: by adding an offerwall alongside your free plan, you’re increasing the possibilities of monetizing also the users who don’t pay.
  
• Stronger retention and loyalty: When engagement gets rewarded, users come back. It’s a loop, and offerwalls help keep it spinning.

As you can see, it would be a limitation to say that these features can only benefit mobile games.

So the question isn’t really whether offerwalls fit your app category. It’s how they fit.

Let’s look at some real-world integrations that answer exactly that.

Travel Apps

Travel apps are situational. 

You usually only use them when you’re planning a trip. You book the flight or the hotel, maybe check in during travel, and then forget about them until the next time you travel.

However, many of these apps also have their loyalty program. For example, when making a reservation, people earn points or miles and redeem them for a future trip.

What if you could add another way to earn these points?

Offerwalls can be a great addition to travel apps with a loyalty program, because they allow users to earn rewards even when they are not travelling. 

And this has benefits for your app as well:

• Users engage all year round, and not only when they’re travelling → retention is higher.
  
• You increase customer loyalty, and your customers will likely come back to book through your app.

Example: Ana Airlines

ANA Airlines is a Japanese airline company that owns an app called ANA Pocket.

Through this app, users can earn air miles by simply moving: walking, taking the train, flying, etc.

To create a more rewarding experience for their users, they also decided to integrate MyChips offerwalls. In this way, users can earn miles by playing mobile games.

Since Japanese people are quite receptive to mobile games, the integration soon showed positive signs, such as an improved engagement rate and a higher-than-expected revenue goal (145%).

Why Offerwalls Work in Travel Apps

• Long purchase cycles: users book flights maybe 2-4 times/year. Offerwalls keep them engaged between bookings, turning the app into a regular touchpoint instead of a seasonal tool.
  
• Loyalty program synergy: most travel apps already have their point systems. Offerwalls become an alternative earning method and you don’t need a new infrastructure.
  
• High-intent users: people using travel apps are already planning trips. Earning miles through offerwalls increases brand stickiness and makes users more likely to book through your app when they’re ready.

AI Apps

Social apps are on the other side of the spectrum: they usually have a higher engagement rate, but this doesn’t always translate into high revenue.

Users spend hours chatting, but many of them don’t pay for premium features. 

Recently, some of them have started experimenting with offerwalls. 

People engage with the offerwalls and they earn rewards, which they can later spend to unblock premium content or features.

Example: Caveduck

Caveduck is a Korean AI chat platform where users can chat with AI characters. 

The app operates on a freemium model: users can chat using Feathers, the app currency, but each message costs a certain amount of Feathers.

So, users either pay to get more currency and continue the conversation, or they play games in the offerwall to earn some. 

By integrating the offerwall, Caveduck boosted both user satisfaction and their revenue (+136% incremental revenue).

Why Offerwalls Work in AI Apps

• Frequent engagement, low conversion: users chat daily but don’t pay. Offerwalls monetize this engagement without requiring a credit card, turning your largest user segment into a revenue source.
  
• Natural currency fit: If your app already uses coins or credits, offerwalls add another earning path alongside purchases.
  
• Session extension: when users run out of credits mid-conversation, offerwalls provide an immediate solution (“earn more to keep chatting”). This reduces drop-off and extends session length.

Productivity and Utility Apps 

You may think productivity apps and offerwalls have nothing to do with each other. 

The question almost asks itself: who wants to stop in the middle of their daily task to interact with an offerwall? 

Fair point. Nobody opens a to-do app hoping to discover a new game. But that’s not quite what’s happening here.

Most productivity apps run on freemium, earning through subscriptions and in-app ads, with the majority of users never paying a dime. 

That’s where offerwalls come in. Rather than forcing a choice between “upgrade” and “put up with limitations,” they offer a third path: complete a task, unlock a feature. No payment needed.

Example: Terabox

Terabox is a cloud storage app with over 3 million DAUs. They run on a freemium model, so the majority of their users don’t pay anything to use the app. 

So they decided to implement a coin system: you can earn coins by watching rewarded video ads, and then spend them for more storage space. 

However, rewarded video ads have limitations, such as user fatigue and lower payouts. That’s why offerwalls became the natural next step.

Terabox integrated the MyChips offerwall to give their users yet another way to earn coins.

And the integration turned out to be successful, since it resulted in +50% incremental revenue.

Why Offerwalls Work in Productivity Apps

• Freemium friction point: Productivity apps like Terabox hit limits fast (for example, storage is full). Offerwalls give users a free path to premium benefits, reducing churn when frustration peaks.
  
• Daily use habits: Productivity apps are daily essentials, but people use them only for a short time, when they actually need them. Adding an offerwall can help increase engagement.
  
• Value perception shift: Instead of “pay $4.99/month,” users think “earn 500 coins for 1GB.” The perception is different: they’re investing time/actions (abundant resources) rather than money (scarce resources).

E-Commerce

E-commerce apps usually have two main goals:

• Acquiring new customers
• Retaining the existing ones and encouraging repeat purchases.

One of the ways that e-commerce platforms use to retain customers is loyalty programs.

And as you can see from the previous examples, loyalty programs go hand in hand with offerwalls, because it’s a natural fit. 

Example: Kauche

KAUCHE is a leading social commerce platform in Japan with over 5 million downloads. 

They’ve redefined e-commerce through gamification, creating reasons for users to open the app even before they’re ready to buy.

KAUCHE integrated MyChips offerwalls as an extension of their existing reward system. 

Users can complete offers to earn KAUCHE points, the same currency used for discounts and purchases.

The offerwall was positioned as part of the entertainment layer and sat alongside other engagement features like daily missions, spin-to-win wheels, and product discovery games. 

In this way, it’s not a standalone feature, but it expands the rewarded experience.

Why Offerwalls Work in E-Commerce Apps

• Bridges purchase gaps: people don’t shop every day, but offerwalls provide rewarding activities between purchases.
  
• Gamification alignment: if an e-commerce app already uses points, missions, and rewards, offerwalls feel like a natural extension.
  
• Discovery engine: offerwalls keep users browsing the app ecosystem. While earning points, they’re exposed to products, deals, and content, increasing the likelihood of spontaneous purchases.

Fintech Apps

And we’ve finally come to the trickiest one, but it’s also an industry where rewarded advertising is growing fast.

Fintech apps come with natural limitations:

• They have higher customer acquisition costs compared to other industries.
• They usually run free of ads to increase customer trust.
• They have limited monetization options.

Offerwalls can solve some of these problems:

• They can act as a user acquisition channel (for example, Revolut saw a 12x increase in their transacting users thanks to an offerwall campaign). 
• It’s opt-in advertising, so users choose to interact with it.
• They become an additional revenue stream.

Even though offerwalls in fintech apps haven’t become that popular yet, we’ve seen some successful integrations. 

An example is MoneyLion, an American personal finance app. They have a Games section, where users can play games and earn some extra money.

What These Apps Have in Common

At first glance, travel apps, social platforms, productivity tools, e-commerce marketplaces, and fintech services seem worlds apart. 

But their offerwall stories share a common ground:

• They have a currency or points system, where offerwalls can be easily integrated into.
• The offerwall aligns with user intent and it becomes a tool to achieve goals users already have (for example, more air miles, more storage).
• They have engaged non-paying users. These users are very active, but prefer to stick to the free plan.
• They are placed strategically, where users can see them and access them in a tap, but they’re never intrusive.
  

Is Your App a Good Fit? 

Offerwalls aren’t a universal solution, but they’re more versatile than most people think. 

And the apps in this article are proof. 

The key isn’t forcing a gaming model into a non-gaming context, but to find the alignment between the offerwall and your existing user experiences.

That’s where we come in.

MAF has partnered with businesses of all types to implement offerwalls that feel native. We’ve seen what works (and what doesn’t) across industries, geographies, and user demographics.

If you’re wondering whether your app is a fit, the best way to find out is to reach out to us. 

We’ll look at your user behavior, monetization model, and growth goals, then give you an honest assessment of whether an offerwall makes sense for your app.

Let’s explore what’s possible together.