Thinking about adding an offerwall to your game? Want to know your options first?
One of the key things for making offerwalls work for your game is to show them to players at the right time and place.
Offerwall placements are specific in-game locations where developers integrate offerwalls to make them visible to players. Find out what are the most popular offerwall placements, how to measure their effectiveness and more.
Types of Offerwall Placements
Some developers prefer it when players discover offerwalls themselves, while others don’t hesitate to bring them to users’ attention.
User-Initiated Placements
User-initiated placements exist in the game but are not directly presented to players. As players explore and interact with the game, they discover these placements and decide if they want to engage with them.
To make sure as many players find them, these placements are found in high-visibility locations. Since they don’t interrupt the gameplay experience or pressure them into engaging, players typically feel positive about these placements.
Contextual Placements
Contextual placements are presented to players at specific moments in the game. For example, when they run out of currency, fail a level, or reach a certain achievement.
In most cases, contextual placements target players in moments of need. Because of this, players usually perceive them as timely opportunities – not as interruptions.
Popular Offerwall Placements
Let’s go over some of the most common and effective offerwall placements developers use in their games, both user-initiated and contextual.
1. In-Game Store
The most common offerwall placement you’ll see in mobile games is the one in the in-game store.
It’s because this placement simply makes sense.
Players head to the in-game store when they lack resources or wish to progress faster, making them high-intent users. Yet, many of them are unwilling to spend money on in-app purchases. So, as an alternative, developers provide players an opportunity to earn the needed resources by engaging with an offerwall.
How do you make sure this doesn’t jeopardize IAPs?
The in-game store placement should be visible and discoverable, but less emphasized than IAPs. Developers usually achieve this by placing the offerwall under tabs such as “free rewards” or “free resources”.
To measure the effectiveness of this placement, it’s important to track different metrics like offerwall engagement rate, conversion rate, IAP revenue impact, and Total Revenue Per Store Open.
Placement type: User-initiated
2. Home Screen
If you want maximum visibility for your offerwall, there is no better place for it than the game’s home screen.
Developers typically do this by adding a small, non-intrusive traffic driver among other features on the home screen. Although subtle, many players explore this offerwall placement out of curiosity, leading to high offerwall engagement rates.
Research shows that placing offerwalls on the home screen increases overall open rates by 38% (ironSource).
Although a lot of players engage with this placement, many of them won’t complete offers. Due to this, you can expect a decline in metrics like revenue per click or revenue per impression – don’t stress over these. The most important metric to optimize this placement for is incremental revenue per daily active user.
Placement type: User-initiated
3. Out-of-Resource/Level Fail Pop-Up
Wish to catch potential offerwall users when they get stuck in the game?
When players run out of resources or fail a level, instead of a classic IAP pop-up, you can present them an offerwall pop-up. As an alternative to spending money or waiting, this offerwall placement is effective because it appears when players want to continue playing.
Like with all pop-ups, here, it’s important not to overwhelm users.
You don’t need to show the pop-up to all players. For example, it might be a good idea to present it only to those players who never made IAPs, and have already engaged with your rewarded video ads.
Oh, and don’t forget to point out that the offerwall rewards are free.
Research shows that when developers highlight that an offer is free in pop-ups, overall open rates increase by 33% (ironSource).
Placement type: Contextual
4. Rewards Section
Today, almost every game has some kind of a rewards section. For example, daily (login) rewards or mission completion rewards.
Players head to these sections regularly to claim available free rewards. Since these players have the habit of collecting free items, it makes perfect sense to add offerwall placements and encourage them to become offerwall users.
Placement type: User-initiated
5. Abandoned IAP
Your player almost made an IAP but ended up abandoning it? These players have shown strong intent in gaining resources, but they ultimately didn’t proceed.
In most cases, this happens due to spending concerns.
So, to get the most out of this group of players, you can segment them and present an offerwall as a way to earn resources for free, without the pressure of spending money.
Placement type: Contextual
6. Game Inbox Message
If your game has an inbox feature, this is another potential offerwall placement.
Players check the game’s inbox to stay updated on game news and events, making it a natural opportunity to present the offerwall. It’s one of the least disruptive placements, where you can offer players a gentle reminder about the available rewards.
Placement type: User-initiated
7. Level or Event Completion
Once your players complete a level, they are usually in a positive mood and open to additional opportunities.
By delivering an offerwall pop-up in such situations, you can capitalize on the player’s sense of achievement and the desire to continue progressing.
Placement type: Contextual
Offerwall Placement Strategies: Final Tips
To get the most out of your offerwall placement strategy, make sure to optimize it through continuous A/B testing. Experiment with different messaging, visuals, and CTA buttons to find out what placement elements your players respond best to.
Finally, don’t underestimate the importance of choosing a reliable offerwall partner. Our in-app offerwall, MyChips, can help you squeeze every drop of revenue from your app. Contact us and let’s talk about how it can benefit your app!
