Offerwalls are among the top-performing ad formats, driving both strong engagement and high eCPMs.
But not all offers are the same, and each format speaks to different player motivations and delivers different results.
In this article, we’ll compare two popular rewarded ad formats: traditional Multireward and innovative Play2Earn.
Which one will fit your game better?
How Do Rewards Work?
As you may already know, offerwalls are a type of rewarded advertising that rewards users for their engagement.
Think of it as a marketplace of tasks.
Users open the offerwall section in your game, browse different tasks, and choose the one they like the most.
Instead of interrupting the gameplay with videos or interstitials, offerwalls give the user the chance to discover other apps and games and get rewarded. These rewards can either be in-app currency or real-world rewards.
Moreover, users coming from offerwalls are usually of a higher quality than other ad formats. This is because they are more willing to invest their time, thus driving higher retention rates and ROAS.
Now, let’s deep dive and see how different offers can generate different results!
Multireward
What Is Multireward?
When we talk about multireward, we refer to the ad format that rewards users for completing a set of tasks or challenges.
Multireward is a variation of the single-reward ad format, where a user gets rewarded for one task. Like downloading an app, trying out a subscription, or opening an account.
With Multireward, the focus shifts from doing one task to completing multiple tasks or challenges.
For every completed task, the user will receive a reward, and its value often depends on how hard the task is to complete.
For example:
- Download the game → Reward
- Complete Level 5 → Reward
- Log in for 3 days in a row → Reward
The shift to multiple tasks encourages users to engage with the app before they receive the entire reward. If initially users downloaded an app or game just because they got rewarded for it, Multireward makes discovery the goal.
At the end, after the reward, users may also choose to stay because they started enjoying using the app.
How Does Multireward Work?
You can implement a Multireward offerwall both on Android and iOS, and there are infinite in-app actions that you can reward:
- Game download.
- Log in for multiple days in a row.
- Reach a certain level in the game.
- Make an in-app purchase.
- Invite a friend to play.
And more.
Each time the user completes an action, they get rewarded with an amount of in-app currency that fits the difficulty of the task they completed.
This works as a motivation lever for the user, who is encouraged to keep exploring the app.
Who’s the Best Fit for Multireward?
The multireward system works well because it allows users to receive a bigger reward if they complete all the steps, but they also get immediate compensation for their engagement.
In fact, if we look at player personas, this type of ad format suits the Achievers best.
Player personas are profiles that represent different types of players. Game developers and marketers use them to understand their target audience better and create tailored experiences.
Achievers are goal-oriented players, motivated by awards, badges and recognition.
Multireward suits Achievers because it taps right into what drives them, progress and accomplishment. Each task feels like a mini goal to conquer, giving them a satisfying sense of “leveling up” every time they earn a reward.
The more challenges they complete, the bigger the sense of achievement.
Since Achievers love tracking their progress and showing off their skills, the step-by-step structure keeps them motivated to go all the way.
Play2Earn
What Is Play2Earn?
Where Multireward rewards users for their achievements, Play2Earn rewards them for the time they spend on the game.
Play2Earn is a time-based reward system developed by MAF that rewards users for time spent playing games rather than for single or multi-step actions.
Usually, Play2Earn challenges last 30 days, but they can also go up to 60 or 90 days!
How Does Play2Earn Work?
Once a user downloads a game from the offerwall, Play2Earn starts tracking their playtime. For every minute they play, they receive small continuous rewards that keep them motivated to continue.
Players can keep earning rewards until either the offer reaches its maximum number of days, which is clearly communicated before they start, together with the reward per minute.
By rewarding users for time spent playing rather than for single or multi-step actions, Play2Earn lets users explore the game at their own pace. This creates stronger engagement and often leads to users continuing to play even after the rewards end.
Who’s the Best Fit for Play2Earn?
If Multireward is ideal for Achivers, Play2Earn is perfect for Explorers.
Explorers are gamers motivated by curiosity and self-growth and enjoy longer gameplay.
Explorers are naturally curious and love diving deep into every corner of a game, looking for hidden treasures, new challenges, or surprises. Since Play2Earn gives them rewards just for playing, it perfectly matches their style of exploring at their own pace.
The longer they play, the more they uncover, and the more they earn!
This constant sense of discovery keeps them engaged and makes the gameplay even more satisfying, turning every minute into a new adventure worth exploring.
Multireward vs Play2Earn: What’s the Difference?
Rewards
- Multireward rewards users when they complete a set of tasks. Each task is rewarded individually.
- Play2Earn rewards users every minute they play, for a set number of days (such as 30, 60 or 90).
Tracking
- Multireward tracks the paid events for the user.
- Play2Earn relies on an algorithm developed by MAF that analyzes organic user behavior within the game. This allows the offerwall to estimate the time spent playing without directly tracking the user’s device.
For its tracking system, Play2Earn is also fully compliant with Apple’s privacy framework.
Availability
- Multireward: Android and iOS, both games and apps
- Play2Earn: Android and iOS, only for games.
The unique value of Play2Earn is that, unlike other playtime-based offerwalls, it is the only one that is also available on iOS.
This means that you can go after both Android and Apple users (who are considered of higher value), generating greater revenue.
MAF’s Play2Earn is the only playtime-based offerwall working on both Android and iOS
What to Choose Between Multireward and Play2Earn?
It all depends on what kind of users your game targets.
Different player personas respond differently to these challenges. As we said:
-
Achievers are goal-oriented and motivated by awards, badges and recognition. Multireward works better for them.
- Explorers, on the other hand, are curious and motivated by self-growth. Play2Earn suits them best.
However, the good thing is that you don’t need to choose at all!
You can either decide to include some offers in Multirewards and others in Play2Earn, or to let users choose what they prefer.
So, each offer can have two options: complete a set of missions or play for a specific time.
In fact, MAF allows you to integrate both systems at once.
Multireward or Play2Earn: Which One Fits Your Game Better?
There is no right or wrong answer to this question.
They’re both valuable and effective rewarded ad formats, and each game responds differently.
However, after working with hundreds of publishers on their user acquisition strategies, we’ve seen a clear trend: Play2Earn consistently outperforms traditional formats like Multireward.
In particular, it shows greater ROAS and retention than Multireward.
But the good thing is that, no matter who your users are, MyChips can either provide you with Multireward, Play2Earn, or both at once.
So you can constantly test different options and ensure that your monetization and advertising efforts aren’t going to waste.
Are you ready to take the next step?
Get in touch with us and let’s find the best solution for you, together.
