Did you know that you can host 2, 3, or even more offerwalls in your app?
Unaware of this fact, many developers limit themselves to a single offerwall provider.
Not only is this doable, but it’s actually a great strategy for boosting revenue and user satisfaction. Let us guide you through the benefits of integrating multiple offerwalls in your app and the best ways to optimize them.
Top Benefits of Adding Multiple Offerwalls to Mobile Apps
Both app publishers and users have things to look forward to about integrating more than one offerwall.
More Offers, More Choice
What’s in it for users when you host multiple offerwalls?
Most importantly – they get more options.
Offerwall users are a diverse group of people with different preferences.
For example, while some users prefer offers from mobile games, others are more likely to engage with offers from non-gaming apps. Also, some enjoy quick tasks like surveys, while others prefer multistep offers that offer bigger rewards, like downloading a game and reaching certain levels.
If users can’t find an offer that matches their preferences, they are likely to churn.
By integrating multiple offerwalls, there is a higher chance that users will find something they like. If one offerwall lacks relevant offers, another offerwall may have something more appealing, which leads to higher user satisfaction.
Retention and Engagement Boost
It’s known that offerwall users have higher 5x to 7x higher user retention rates than non-offerwall users.
By adding multiple offerwalls, developers can boost this effect even further.
With more available options, users become more likely to regularly engage with offerwalls and return to the app. As they consistently find relevant offers that interest them, it keeps them engaged, leading to even higher retention over time.
Global Reach and Availability
One of the worst scenarios that can happen to offerwall users is to be welcomed by a “no offers available” screen.
This can happen for different reasons, but regional availability is the most common one, as certain offerwalls may have limited offers in specific countries or regions.
Moreover, each offerwall provider has a network of advertisers that perform better in certain GEOs. For example, while one offerwall may have strong offers in North America, another might perform better in Europe or Asia.
By leveraging multiple offerwalls, developers can ensure that they have relevant offers available for players across different regions.
It can also happen that an offerwall suddenly becomes unavailable in some countries.
A few years ago, this happened to Avakin Life when the game’s only offerwall provider abruptly removed its services from several regions.
The developer quickly added another offerwall, and even after the original returned to those countries, they kept both. They then shared the reason with their players: “Wherever you live and whatever platform you’re playing on, you should have access to one offerwall service”. The game later expanded to provide three active offerwalls.
More Stability and Resilience
You probably know the old saying “Never put all your eggs in the same basket”.
It’s a reminder not to take unnecessary risks by relying on just one option. The same logic can be applied to offerwall monetization.
Relying on a single offerwall provider can expose apps to risks like service downtimes, offer availability, changes in payout rates, etc.
By hosting multiple offerwalls, publishers ensure higher stability and resilience of their monetization strategy. Even if one offerwall provider faces certain challenges, when there are others to fall back on, the damage won’t be so serious.
Healthy Competition
When an app hosts multiple offerwalls, they compete for the same group of users.
This kind of competition is positive both for you and your users.
As offerwall providers compete for user attention, they try to provide users with better offers than their rivals. As a part of this competition, they shower users with great deals, higher rewards, more frequent offerwall promotions, etc.
Thanks to this ongoing competition, developers can expect higher earnings, and equally important – higher user satisfaction.
Worried that your current offerwall provider might not be too happy with you adding another offerwall?
Prioritize what’s best for your app, and only work with serious offerwall partners. At MyChips, we welcome healthy competition as an opportunity to enhance the user experience even further.
Maximizing Offerwall Revenues
More offers, global reach, offerwall competition, and higher retention — all these factors work together toward one main goal: higher potential revenue.
Once users land in your offerwall section, having multiple offerwalls works in your favor.
As we mentioned earlier, offering more choices makes it more likely that users will find offers they’re interested in. This leads to more completed offers, which directly translates to increased earnings.
Another key factor in maximizing revenue is having access to a broader pool of advertisers. Different offerwall providers work with different advertisers who compete to deliver better deals, which ultimately leads to higher payouts for developers.
Interested in numbers?
We worked with several publishers who added MyChips as an extra offerwall alongside their existing ones, and they reported revenue increases of up to 20%.
How to Optimize Multiple Offerwalls in the Same App?
Ok, you are now aware of the main benefits of hosting more than one offerwall in your app. Now, let’s go over some steps you as a publisher can take to optimize their coexistence:
- Performance tracking. Regularly track the performance of each offerwall provider by monitoring metrics like conversion rates, revenue per user, and engagement to identify and benchmark their main strengths and weaknesses.
- Testing offerwall lineup. The order in which you display offerwalls can affect their performance. You can conduct A/B tests to see how different lineups work for different groups of users.
- Navigation clarity. Make sure that offerwall users can easily distinguish between different offerwall providers by using intuitive navigation elements like separate tabs, and recognizable provider logos, icons, banners, and text.
- Highlighting offerwall categories. Since different users prefer different offers, it’s a good idea to highlight the uniqueness of each offerwall. For example, you can categorize offerwalls into sections like gaming or surveys, helping users quickly identify what interests them most.
- Listening to user feedback. Users frequently share their experiences with offerwalls on social media, forums, or app stores. Their feedback can give you valuable insights like offer availability in certain countries and overall satisfaction with offerwall providers.
- Testing different offerwall providers. Experiment with different offerwall providers to find the few most effective options. Instead of sticking only with the most well-known names, consider other reliable and trustworthy offerwall providers.
Final Thoughts on Hosting Multiple Offerwalls
Talking to numerous app publishers, we were surprised to find out that many of them didn’t know they could add more than one offerwall to their apps. So, we hope we managed to shed some light on this monetization strategy.
If you’re considering new offerwall providers for your app, explore the possibilities of the MyChips offerwall, and feel free to contact us for more information!
