The lifestyle app ANA Pocket, part of the ANA Group, let’s users turn everyday activity into meaningful rewards tailored to their lifestyle.
In May 2025, the app integrated the MyChips offerwall to strengthen its monetization efforts. To learn more about the reasons behind this decision, the results achieved, and users’ reactions, we spoke with Sakura Iriuchijima from ANA X’s Life Value Business Department, ANA Pocket Team.
As part of Japan’s leading airline, ANA Pocket has a unique positioning. How does the app work, and how do offerwalls contribute to its monetization?
Iriuchijima: ANA Pocket is a “point activity” app that lets users earn points simply by moving. Whether they’re walking, taking the train, driving, or even flying. Users can also complete challenges to earn extra points.
Those points can then be used in a gacha to win ANA miles, partner points, or coupons. The idea is to let users collect points that match their lifestyle through their everyday movement.
Our business model is built on two pillars: ad revenue and paid memberships. However, when ads become too frequent, the overall user experience tends to decline.
That’s why we saw offerwalls as a smart way to increase revenue while maintaining a positive UX. They give users the freedom to choose which offers to engage with and enjoy completing them during travel or downtime, it adds an extra layer of fun to the experience.
ANA Pocket had already worked with other offerwalls in the past. What led you to add MyChips to the mix?
Iriuchijima: At the beginning of this year, ANA Pocket was in a phase of expanding its user base. While our long-term initiatives were progressing steadily, our existing offerwall partners weren’t delivering the results we had hoped for.
Boosting short-term revenue had become an internal priority, and that’s when the idea emerged to strengthen our offerwall strategy by adding another partner.
Given your experience with other partners, were there any challenges during the implementation of MyChips?
Iriuchijima: Since ANA’s internal approval process is quite complex, it was challenging to accurately forecast ad unit prices and present a clear, data-backed ROI projection.
However, with MAF’s support, we were able to overcome that hurdle. The team shared relevant case studies, provided detailed DAU estimates, and helped us build a solid forecast aligned with our own data.
That groundwork made it possible to obtain internal approval smoothly, and we really appreciated the collaborative and proactive support throughout the process.
What results or impact did you see after implementing MyChips?
Iriuchijima: The detailed simulations we ran during the planning stage really paid off, allowing us to address our revenue challenges effectively.
MyChips quickly became a significant new source of income and helped us exceed our revenue target by 45%. We achieved 145% of our revenue goal after the integration, proving just how strongly MyChips contributes to our monetization efforts.
From user feedback, we’ve also seen clear engagement growth, users are actively using the offerwall, spending more time in the app, and interacting with a wider variety of offers.
Because the selection is so broad, users can easily find offers that match their interests and earn large amounts of points. That sense of choice and relevance is, I believe, one of the biggest strengths MyChips.
You ran MyChips alongside another offerwall. How did that go?
Iriuchijima: Yes, it was our first time operating multiple offerwalls in parallel, but we were very impressed with the strong performance, especially in terms of revenue. We’re glad we made that decision.
To make it intuitive for users, we labeled the MyChips section as “Game Bonus,” since we introduced it specifically for game-related offers. Users seem to really enjoy it in a playful, game-like way.
Another big advantage is the interface itself. Compared to other offerwalls, MyChips stands out with its exceptionally clear and easy-to-navigate UI. Having such a user-friendly design was a huge plus, and one of the reasons our internal approval process went so smoothly.
As you mentioned, you implemented MyChips mainly for games. Did you notice any specific user trends?
Iriuchijima: We’re still analyzing the data, but compared to other offerwalls, MyChips seems to attract slightly more female users.
Labeling the section “Game Bonus” may have naturally drawn users who are specifically interested in games. It’s also interesting to see how the most popular games vary depending on the user’s device.
Interesting! Generally speaking, what do you think motivates users to engage with MyChips?
Iriuchijima: I think the key is the clarity of the UI.
The layout and framing make it easy to understand visually, users can instantly see what rewards they’ll get at the next step.
That clarity keeps users motivated to continue engaging with the offers.
What advice would you give to others considering MyChips for their monetization strategy?
Iriuchijima: Showing too many ads can easily lead to ad fatigue. Offerwalls, on the other hand, let users choose the offers they’re interested in and earn points based on their actions, creating a great balance between revenue and entertainment.
Among the offerwalls we’ve implemented, MyChips stands out for its excellent UI/UX. It’s intuitive, smooth, and thoughtfully designed so users never feel lost or frustrated.
The team’s ongoing support has also been exceptional. They proactively share feedback, often before we even ask, and always reach out at just the right time.
That reliability has been truly appreciated, and I believe future partners introducing MyChips will feel the same.
Finally, what are ANA Pocket’s goals for the future?
Iriuchijima: ANA Pocket’s strengths lie in our daily touchpoints with customers and our high-value ANA mile rewards. Because the app turns everyday movement into points that can be exchanged for lifestyle rewards, we want to continue leveraging that strength to further expand our monetization.
Looking ahead, we aim to contribute to society through initiatives that promote health, sustainability, and regional revitalization, while continuing to grow our business.
